Electric spin scrubber concept — hero render against dark background

Electric spin scrubber concept

This concept project focused on exploring a new direction for electric spin scrubbers in the U.S. market. The client aimed to break from conventional design norms while staying within an accessible price point. I led a process of user-centered research and aesthetic exploration, developing early design concepts to test with potential users.

Though it remained at a conceptual stage, the project offered critical insight into market fit, usability, and product perception — an essential step before manufacturing decisions.

Services: Industrial design · User research · Concept development

Client: Confidential client

Year: 2024

Research

Market positioning timeline mapping competing scrubbers against price tiers
Research collage — user context, scenarios, and pain pointsVisual moodboard exploring form language and product references

Ideation

Early ideation — Option #1: loop through the brush
Continued ideation — Option #2: soap close to the brush area
Scrubber render — extended handle configurationScrubber render — mid-length handle configurationScrubber render — compact handle configuration
Scrubber render — articulated 90-degree configuration
Handle articulation detail — back viewBrush head detail — front view with battery indicator

This project is shown under restricted access for portfolio purposes only. No commercial use or redistribution is intended. All rights reserved. 2025